It’s easy, if you look, to find dynamic signage all around you. With cheap access to digital screens and simple software, businesses and other people who must communicate can now do so free from a ‘fixed’ sign.

But where do digital signage systems actually get installed? Is it just stores and exhibitors that use them? Are they just displayed in fast food restaurants, and other not-so-interesting places? We found 4 much more interesting examples of digital signage in action.

#4: In Apartment Lobbies.

Some higher-end apartment buildings might now feature a digital display, which can be used in a number of creative ways. The most obvious is just to inform the residents of building news, but some apartment managers take the ‘hotel’ approach, putting weather forecasts and traffic info to help residents heading out for the day.

#3: On Public Transportation.

Most digital billboards you might see on a bus or a subway will be used for advertising purposes, but in many cities, it goes beyond that — the digital signage system features a public safety series, telling riders how to avoid pickpockets and keep themselves safe.

#2: Split Testing!

Posting ads online has meant that many online advertisers are able to measure what their customers want by seeing what they reject, and digital signage gives the offline business owner a similar opportunity.

Many creative managers are trying out multiple approaches and informally surveying customers afterwards, figuring out which one worked best. This wasn’t possible with a fixed sign before!

#1: To Be More Human.

Sometimes it’s hard to be funny in a press release or a news story, but corporations and city halls and other organizations that have to communicate with the public on a regular basis are realizing that a light touch in their words — often only achievable with a digital sign — can make a big difference in how customers respond.

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